Proximus auctions part of art collection at Christie's
Belgian telecom operator Proximus is set to sell part of its art collection at Christie’s auction house in Brussels. Works by Andy Warhol, Roy Lichtenstein and Damien Hirst, among others, will be on sale.
The Proximus Art Collection is one of the largest corporate art collections in Belgium. Around 600 works were held at the company's main office in Brussels. As the building is being renovated, another home had to be found for them and Proximus chose 200 works to dispose of.
About 70 works will be auctioned by Christie's from 11 to 25 September. They include work by Warhol, Lichtenstein, Hirst, Robert Longo, Sol LeWitt, Thomas Ruff and Dirk Braeckman. The sale is expected to raise 1.5 to 2 million euros as it will likely attract international collectors.
The remaining 130 pieces will be for sale to Proximus employees and will include multiple series of cartoon drawings and more affordable artworks by Pierre Alechinsky and Maurice Wyckaert, among others. The prices of these pieces will range from 250 to 10,000 euros. Employees will be able to buy up to two works each.
The company plans to reinvest the money raised by the sale in its art collection. For the acquisition of new works, it wants to look especially at digital art and young artists at the beginning of their careers.
A painting by Belgian Theo Van Rysselberghe at Christie's auction house in Brussels © BELGA PHOTO LAURIE DIEFFEMBACQ
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